Dear Students and digital marketing enthusiasts...!
Digtal Marketing is in its early evolution period, leading to some kind of dearth of right information in this field... over- information is further aggravating the situation. So many digital marketing agencies offering certification courses, students are joining it without validating its worth.
My suggestion to you is to compulsarily clear the google academy certification, Udemy offered courses can be given a second choice, moreover... for a comprehensive learning about the same do join the SWAYAM Portal (SWAYAM is a programme initiated by Government of India and designed to achieve the three cardinal principles of Education Policy viz., access, equity and quality. The objective of this effort is to take the best teaching learning resources to all, including the most disadvantaged. SWAYAM seeks to bridge the digital divide for students who have hitherto remained untouched by the digital revolution and have not been able to join the mainstream of the knowledge economy). For a very relevant course to start from August 8, 2019.
A brief about the course:
Basics of Digital Marketing
By Dr. Lalit Engle | Devi Ahilya Vishwavidyalaya, Indore
The course familiarize students with an understanding of how the digital media works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing. Enrich learner with the essential principles and practices of marketing in the digital economy by making this course, an indispensable part of their knowledge base. Companies that were non-existent a few short years ago, including Facebook, Whatsapp, LinkedIn, and Youtube, have dramatically changed how we interact, communicate and get from point A to B. Even Amazon and Google are relatively “young” by any measure.
This course is also to serve as basic course for learners who wish to further study in the domain of Digital Media. This course is designed in such a manner that it can be opted by students of any stream under Generic Electives of CBCS.